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Cook CPG food branding & packaging design

Cook CPG food branding & packaging design

Cook food packaging and branding for prepared meals company by Mundial in Uruguay

The identity for Cook, a packaged meals company based in Uruguay. the design mixes clean, modern typography with beautiful vintage colors and iconography. The simple illustrations create a pattern that tells the natural food story in an intriguing way. Couple this with photography of the finished product, and beautiful layout design and you get a winner of a package design. The brand ribbons excellently via use of color to denote each meal in the lineup. Collectively this creates a consistent look while expanding the fluidity of the brand’s identity.

Designed by Mundial in Uruguay


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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