The brand identity for Full of Luck Club is full of awesome. The brand is an exploration of fresh, pastel colors and new patterns, and typography. Based in Singapore, Full of Luck Club 福乐 by Li Bai is modern Cantonese kitchen that creates authentic Chinese comfort foods with a heavy helping of good luck. The identity has a charmed sort of feel. It celebrates a happy tone with letterforms that challenge conventions, while maintaining strong layouts for readability and good foundation.

Designed by Studio Bravo