Design with delicious intent.™

Starboard Restaurant & Bar branding

Starboard restaurant and bar branding and design by Wyne Enterprises in San Francisco California

New opportunities aren’t always won via the traditional pitch scenario. For Wyne Enterprises, this project was won via napkin drawings. Yeah, for real. The brand for Starboard, a neighborhood bar in San Francisco’s Mission District, is a neighborhood folksy feeling experience. With illustrations that merge food, utensils and sourcing, mixed with fable-like copy set in classic type, the bar’s attitude comes off approachable, cool, and intriguing. It feels as if Aesop came to live in a sort of Alice in Wonderland manner.

Designed by Wyne Enterprises


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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