This brand identity is fantastically robust which is exemplary of a well thought out and executed restaurant brand. Each touch point serves as another brick in an overarching story. They add to the full brand vibe piece by piece with elements of personality and unexpected wit.

What really sets this brand apart is the meshing of clean typography with gritty illustrations. It creates a unique visual disruption that’s intriguing. The main illustration is the fire chicken. However, it could be a fire who’s quite surprisedly unhappy. Just depends on whether you see a beak or a mouth. Pretty stellar either way.

Designed by Polygraphe