Design with delicious intent.™

Shoreline Coffee Shop branding

Shoreline Coffee Shop branding and design by VK Design in California

This identity puts you in a Delorean and sends you back in time to a moment of nostalgic bliss. Classic design aesthetics reminiscent of the 50’s and 60’s mark this coffee shop’s look and feel. The typography is what really sends it hope in all it’s post-modern glory.

I love the teal and red/orange combination. It’s one that I’ve struggled with in the past because I can’t see anything but Miami Dolphins. However, the team at VK employes this palette with excellence.

Designed by VK Design


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.



G&G on the Gram
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