I’ve had my eye on the branding and package design for Vocation Brewing with the intent to post at some point. What pushed me over the edge was when I saw the new cans design direction on BP&O. The cans combined with the 750 bottles direction were just awesome and really brought the whole brand to life.

The original bottles have been out there for a bit and they’re quite lovely. The cans are new the line up and take the brand into a new direction without losing control over where they’ve been. It’s all in the color. Vocation’s use of high contrast black and white is offset with one pop of brilliant color to denote the beer style. And it works fantastically.

Designed by Robot Food