Method and Madness irish whisky branding & packaging

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M&E’s work for Method And Madness mixes ethereal art, geometry, and lovely color combinations. The split between geometric “method” and chaotic “madness” illustrate the brand’s name directly, but in a way that isn’t blatant until you actually take a moment to think about it. Quite brilliant really. The team’s inspiration was found inside and outside the distillery experience.

the bottle design takes cues from laboratory glassware found in the micro distillery and the paneling of a whiskey cask, the designers also took inspiration from outside of distilling and Ireland, wanting a departure from traditional whiskey branding and design.

Designed by M&E Design based in Switzerland



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