Flyrite is the next concept in line to tackle the sourcing story. They apply it to their chicken sandwich experience from the strategy through naming and brand identity design.

The simplified mark is clean and intriguing with a simple “F” formation embedded in a chicken that looks like it’s taking flight (chickens can fly?). This mark leads the charge with the aesthetic and is supported with a mix of typography with screenprinted textures and vibrant, saturated photography.

Designed by Foxtrot in Austin, Texas