Design with delicious intent.™

Consumers tend to layer their engagement with bran...

Consumers tend to layer their engagement with brands on social sites

eMarketer’s latest research indicates a layering effect with consumers brand engagement. Social sites have given people a way to experience a brand and stay updated with happenings. However, consumers don’t select just one media. Instead they layer it as shown in the diagram below.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.


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