The brand identity design for Gomez, a neighborhood bar, uses a color palette not often seen in any restaurant or bar design. This bright Reflex Blue is cold and stark. It’s not very inviting, yet the designers at Savvy Studio found a way to make it work. This is a color that the bar can actually own and be known for. The menus are well done as well. They feature icons that are seen elsewhere in the brand, burnt into the material.