The Social Kitchen Pop-up Branding

What an amazing way to “advertise” appliances than with a pop-up experience. That’s the Social Kitchen. It was a pop-up food experience that showed off the products and culinary skills of a couple of chefs. The brand is stark, but powerful. It’s minimal but full of impact. Here’s what was said about the concept:

“‘Visitors should pre­pare for a sensory-challenging exhi­bi­tion, with new per­spec­tives on kitchen tra­di­tions, inno­v­a­tive design solu­tions and care­fully crafted taste expe­ri­ences,’ explains Mark Elmore, Head of Industrial Designer for Fisher & Paykel.

Dubbed the Social Kitchen, it’s a pop-up expe­ri­ence where food, fur­ni­ture and the appli­ances com­bine in a work of art and func­tion­al­ity. The Social Kitchen is about explor­ing and chal­leng­ing con­ven­tional ideas about the kitchen and its evolv­ing role as a social hub in our every­day lives...”

The experience was designed by Alt Group for Fisher & Paykel