Dominos has been really stepping up its game with competing with Papa John’s brand promise of “Better Ingredients. Better Pizza.” They’re doing it through changing their recipes, adding new menu items that are “artisan,” and throughout their design and advertising. The latest addition to the restaurant marketing arsenal is yet another awesome takeout box design that grabs your eye and demands attention. Designed by CP+B and found on BrandNew.
Full credits provided by CP+B. (Of note: Roger Xavier on illustration)
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EVP / EXECUTIVE CREATIVE DIRECTOR(s): Tony Calcao
VP / EXECUTIVE CREATIVE DIRECTOR(s): Adam Chasnow
CREATIVE DIRECTOR(s): Dave Steinke + Tom Miller
ASSOCIATE CREATIVE DIRECTOR: Mike Danko
ASSOCIATE DESIGN DIRECTOR / DESIGNER: Scott Pridgen
COPYWRITER: Sean Smith
ILLUSTRATOR: Roger Xavier
PHOTOGRAPHER: Jessyel Ty Gonzalez
PRINT PRODUCER: Duane Burgess
ART PRODUCER: Amy Foster
ACCOUNT DIRECTOR: Evan Russack
CONTENT MANAGEMENT SUPERVISOR: Tammie De Grasse-Cabrera
CONTENT SUPERVISOR: Alex Guerri
CONTENT MANAGER: Meg Minkner
DFX: Zach Peutzer, Eduardo Santiesban
STUDIO: Brent Erb, Jeffrey Sloan, Cathy Dickinson
TRAFFIC: Alex Blumfelder
One Response
Fantastic blog. I love this new dominos box. not here in the UK yet but hope it does come soon.