It took a heavy collaboration, but Australian’s bread-baking kind Daniel Chirico and his stores Baker D. Chirico nailed their identity makeover with the help of March Studio, PAM and Fabio Ongarato Design. The graphic pieces for the paper goods create a surreal quality, reminiscent of artists like Dali or M.C. Escher. The highly contemporary design of a product that goes back about 30,000 years is what makes this shop and brand redesign work. The graphic elements translate to inside the shop’s walls as well. Architecturally the principles of the store’s interior are visually deceptive, not unlike Dali and Escher’s art. There’s also the feel of rising bread from inside the shop which is another home run for the collaboration.

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