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Dolcezza Cafe Design

Dolcezza Cafe Design

Dolcezza cafe branding

Dolcezza is a cafe in london designed by Meraki Design. In this project we see the use of materials as a color palette as wood grains, stone and other raw textures offset the stark white accoutrements. The white color adds purity that’s compounded by the raw materials. No tricks, special colors or trying to hard here. It’s all about letting the angles and materials breathe and speak. So calming and refreshing.

The space was a blank canvas full of historical inspiration. We pulled off the carpet and found the beautiful original wooden floor, which we chose to keep. The same thing happened as we removed years of layered paint off the walls, reveling the gorgeous red brick. We carefully sanded and sandblasted away all extra materials exposing more and concealing less. The 8 meter long central counter uses the same design principles of authenticity and clarity. Raw stone and polished brass, which will tarnish and age with time, slowly showing its own history. Clean sleek lines give the baked goods the perfect stage to seduce the senses.

Found on Graphic Exchange

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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