This one hits close to my former home, York, PA. Based in Gettysburg, a renowned Civil War mecca, General Cafe is a coffee shop with a rustic, military-esque brand. The colors are earthy and the textures gritty. The brand is extended nicely with graphic treatments and a robust set of icons that all play well into the overall look. Clarke Harris, the creative behind this awesomeness, even experiments with packaging that’s low-cost by highly effective.
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
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