The team at Young & Laramore endeavored to rebrand the Upland Brewing Company with a fresh new look spanning from brand logo to tap handles and more. The new look is an exercise in hand crafted goodness with excellent illustrations accompanied by hand drawn typography. A unique color palette sets each beer category apart from the other while the overall image stays anchored in the handcrafted identity. Here’s what the team had to say about the project:
The hand-crafted nature of the beer is reflected in the extensive use of hand-lettered type and illustrations, whether in the distinctive hills logo, or in the packaging and related materials.
The personality of the company, meanwhile, comes through in the descriptions of each beer that accompany the illustrations (Dragonfly IPA: “Just the right amount of bite”), as well as a longer story about each beer on the bottom of its carrier.
