Design with delicious intent.™

Mahlwerk cafe and deli branding

Mahlwerk cafe and deli branding by playground

Given the direction of “Simple and Honest”, the team at Playground ground up and brewed a confident brand fro Mahlwerk. The cafe and deli prides itself on completely handmade foods and delicious coffees. The identity for the cafe doesn’t use any tricks, or ploys to make a statement. It stands strong and iconoclastic with excellent typography and well executed design layout.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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