The team at Public Library crafted this excellent brand identity for the restaurant Grassa. Leveraging a handcrafted vibe with distressed typography and lowbrow illustrations, the team creates a vibe congruent with the experience successfully setting up the consumer’s expectations. Flat out: This place looks Portland. Here’s the firm’s description of the project:
Grassa is a modern Italian restaurant in Portland specializing in handmade pasta within a unique environment that balances industrial details with meticulously crafted dishes. Public-Library created the branding around an eagle, which would become the centerpiece of the restaurant, but more importantly to capture the rock and roll spirit of head chef and founder Rick Gencarelli. Each element and application of the design system is an extension and representation of the Grassa eagle. By using minimal typography to round out the boldness and aggression of the eagle, a brand was built that has the ability to be both loud and quiet depending on the moment.