The team at IS Creative Studio dodges cliche imagery in exchange for a vibrant, loud brand identity design aesthetic. The direction uses a strong pattern as a defining element, rather than the standard idea of a “logo.” This creates a visual cue that is carried across all brand touch points for this rotisserie restaurant. What strikes me is how this pattern, which would normally seem elementary due to the use of primary colors, actually is refreshing and strong. It sets the concept apart from what would be expected. Well done.