Design with delicious intent.™

Bay City Burrito restaurant branding

Bay City Burrito restaurant branding by South Southwest in California

Bay City Burrito‘s brand identity design takes the angle of low-brow, hand drawn style that’s been trending currently. It’s all about imperfect letterforms and breaking classic, rigid design rules. Simple line art illustrations and script type overlay with fat, chunky compressed sans-serif type. Colors clash and what shouldn’t work, absolutely does. It’s an awesome style and perfect for this brand that’s all about keeping it on the streets.

Designed by South Southwest

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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