Through our research for an upcoming Vigor beverage branding and package design project, we came across this awesome design work for Spreyton Cider Company by the people at Southwest. The design is heroed (probably not a word) by an excellent custom typeface set on a wave baseline. It harkens to a style used in classic design back in the days of the snake oil salesman. That classic feel is pushed into the new with bright colors denoting each style of cider, as well as simple, yet strong typography. The team also injects more neo-retro style into the design with illustrations that are one part classic, and one part modern with clean lines that are given a distressed texture.