Burger King brand refresh

I stumbled upon this on The Dieline the other day and couldn’t believe i missed the work. Turner Duckworth freshened up the Burger King brand with a more handcrafted, artisan feel. From the fiery burger flipper graphic to the simple painted lines, the brand has that approachable feel that’s less sterile and corporate. Dare I say it’s a bit artsy? I’m really enjoying the iconography as seen across the touch points, as well as a the color palette taking influence direction from the food itself. I’d find those colors difficult to work with, but that’s one way you know it’s great design.

download (1)

download (1)

download (2)

download

download

Screen+Shot+2015-07-15+at+9.29.44+AM

Screen+Shot+2015-07-15+at+9.30.02+AM

Screen+Shot+2015-07-15+at+9.30.20+AM

Screen+Shot+2015-07-15+at+9.30.39+AM

Screen+Shot+2015-07-15+at+9.30.56+AM

Screen+Shot+2015-07-15+at+9.31.09+AM

Screen+Shot+2015-07-15+at+9.31.23+AM

 

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.