Design with delicious intent.™

Cafe Con Leche branding

Cafe Con Leche fast casual restaurant branding by Emicel Mata in Chicago Illinois

Campy, kitschy, and a lot of fun, the brand identity design for Cafe Con Leche tells a story. The colors are warm and approachable which compliments the hand-drawn, childlike illustrations and typography. The brand really hits its stride with the coffee cup designs where graphic treatments and patterns make the pieces come to life. The designer, Emicel Mata, explains the inspiration:

The brand is inspired by the rich cuisine of Latin America & the caribbean. The colors, textures and logotype reflects the contemporary, inviting, cheerful and energetic concept of the new latin gastronomy.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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