Design with delicious intent.™

Cartel bar branding

Cartel bar branding and design by Graham Paterson in South Africa

This rooftop bar’s brand identity melds hand-crafted typography with nostalgic photographic elements in such a beautiful way. The typography is a simple rounded off script design that meanders in and out of photographs of the flora and fauna of the local South African landscape. It’s a perfect marriage between graphic and photography, realism and design.

Designed by Graham Paterson

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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