Hellstrom Aquavit branding & packaging

I have a love for Scandinavian design aesthetic. It’s simple. It’s direct. It let’s materials speak without intrusion. All of those features are present in the packaging and brand design for Hellstrom Aquavit. For those that don’t know, aquavit is a flavored spirit predominantly made and found in Scandinavian countries. Its distinctive flavors are dervied from spices and herbs. The main spice is usually caraway or dill.

Olson Barbieri’s design for Hellstrom’s aquavit is an exercise in modern minimalism. It’s spearheaded by a art deco inspired typeface set in white over top transparent glass to let the color of the aquavit shine. The rest of the composition mixes in hand-lettering and a dedication to the grid to create a distinctive look for this brand of spirit.

Designed by Olson Barbieri
Photography by Sigve Aspelund













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