Humpit restaurant branding

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

I’ll admit off the bat that I’m not a big fan of the name. It’s a bit clunky to pronounce, however, it’s a bit cheeky and that lends itself quite well to the overall look and feel of the brand identity. The Humpit brand identity is an extensive exploration of rough, gritty dry brush textures. Instead of a dry brush this texture is created with the food. Humpit’s only rule is “no cutlery allowed.” You have to tear a piece of pita and mop up the hummus. Just the way you should.

Inspired by the hands-on eating style, we used brush strokes and graphic wipes to create a rough and ready feel throughout the brand – from logo and typography to illustrations and stamps.

With a lot of our reference points being stony, stripped-back Middle Eastern eateries, our chosen colours and textures seemed to fit perfectly. And if Humpit’s pita breads are meant to be torn, we thought their business cards and flyers should be too!

Designed by ALLGOOD

Humpit-Slide-1---2240x1400

Humpit-Slide-2---2240x1400

Humpit-Slide-4---2240x1400

Humpit-Slide-5---1120x700

Humpit-Slide-6---2240x1400

Humpit-Slide-8---1120x700

Humpit-Slide-9---1120x700

Humpit-Slide-10---1120x700

Humpit-Slide-11---1120x700

Humpit-Slide-12---1120x700

Humpit-Slide-13---1120x700-2

Humpit-Slide-14---2240x1400

Humpit-Slide-15---2240x1400

Humpit-Slide-16---2240x1400

Humpit-Slide-17---1120x700

Humpit-Slide-18---1120x700

Humpit-Slide-20---2240x1400

Humpit-Slide-21---2240x1400

Humpit-Slide-22---2240x1400

Humpit-Slide-23---1120x700

Humpit-Slide-24---1120x700

Humpit-Slide-25---1120x700

Humpit-Slide-26---2240x1400

Humpit-Slide-28---2240x1400

Humpit-Slide-29---1120x700

Humpit-Slide-30---1120x700

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.