I’ve never been a big fan of takeout wings for some reason, but Wing Street, a Yum! Brands brand, has made a pretty good business of out of it. Teaming up with Pizza Hut didn’t hurt the concept either. Scott McFadden was tapped to create a new look for the brand’s packaging suite from basket liners to containers and everything in between. Scott’s approach was a cacophony of chicken inspired iconography. The icons serve as a base pattern for beautiful overlays of typography and larger elements of focus creating a worn, vintage look for this brand.
Executive Creative Director: Dino de Leon
Creative Director: Brianan Wollman
Art Director / Designer: Scott McFadden
Copywriter: Sondra Healey