Design with delicious intent.™
READING

Hardy Coffee company branding & packaging

Hardy Coffee company branding & packaging

Hardy Coffee company branding and packaging by Fruitful Design

Loving the clean line work on the identity for Hardy Coffee. It’s simple, but just thick enough to be a strong representation of the brand. The heavy dark planes of color set a foundation for the buffalo icon to pop as a defining mark. The craft sealed standup coffee bags can sometimes look like a brand has been slapped on instead of designed. However the Fruitful team approaches it intelligently by creating a number of tip-on elements that make the construction tactic seam a part of the design aesthetic. Quite well done.

Designed by Fruitful Design

Design: Nicolas Fredrickson, Erin Pille, Dillon Wheelock, Ben Lueders
Illustration & Lettering: Nicolas Fredrickson
Photos: Hope Jewell & Hooton Images

b5d4c831972129.5668c641e9e02

2707e431972129.5668c641eaf3b

f1383b31972129.5668c641ec27c

47d88331972129.5696c2d9a0e00

173bc931972129.5696c2d99f6b8

80772731972129.5696c2d99e06c

5c516f31972129.5696c2d99c7f5

90b6e531972129.5668c641ed334


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

RELATED POST

COMMENTS ARE OFF THIS POST

INSTAGRAM
G&G on the Gram
Get The Bits delivered to your inbox weekly!

No need to keep checking back, we'll deliver all the previous week's posts in our weekly digest email called The Bits. It's free and easy which means there's no reason to not subscribe.