Design with delicious intent.™

Bar Ginger branding

Bar Ginger restaurant branding and menu design by Vita Mak

I’ve been working a lot with metallics for two different projects in our studio at the moment. This identity popped out at me for its simple lines and metallic ink usage. The grid layouts are so refined and excellent with just the right amount of nod to classic design. The highly geographic graphic forms create an architectural aesthetic that’s nearly formulaic. The Vita Mak team explains their approach:

The identity is inspired by Art deco style and integrates with contemporary style, describes a scene about climbing over a wall with a ladder, get into another side of world for pure taste experience. This scene is embed in the Logo with the shape of ‘G’ of Ginger – name of the bar. Custom typeface made for logotype express medieval visual element subtly where could be found in Bar interior.

Designed by Vita Mak & Power Nap Over

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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