Design with delicious intent.™

Puro burger restaurant branding

Puro burger restaurant branding by Pino Sartorio in Italy

The thing that stands out to me about the brand design for Puro is how the identity and interiors are perfectly married. There is enough visual glue to draw correlations between the two without being so direct that it becomes expected or boring. In this instance it’s the use of the pops of pink and fun elements of identity in the interiors that serve as a thread to tie things together.

Based in Italy, the brand’s was inspired by pop art and modernism. The designer, Pino Sartorio, pulled influence from minimalist iconography and simple grids to execute this beautifully crafted restaurant brand.

Designed by Pino Sartorio

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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