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Taqueria Del Pueblo food truck branding

Taqueria Del Pueblo food truck branding

Taqueria Del Pueblo food truck branding and design by Jaime Espinoza

Vibrant colors pop off a deep navy blue plane creating drama and focus. I absolutely love the richness of the reds in this composition. It’s so strong. The typography is a semi-hand rendered feel with classic elements that make this identity look partly classic and partly modern. The iconography and design lockups take the brand identity to a new level with little memorable moments throughout the touch points. That skull icon is just awesome.

Designed by Jaime Espinoza

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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