Design with delicious intent.™

Molly Bloom’s iris pub branding

Molly Bloom's iris pub and restaurant branding by Richard Marazzi in Toronto Canada

There’s an Irish pub in every city across the US. They all look the same as if they were built from a kit (most actually were along with importing real Irish folks to work the bars.) They’re comfy and folksy and a step into another world, but each one is no different then the next. From the brand’s identity through interiors and marketing, they’re cookiecutter and quite unremarkable. Cue Molly Bloom’s:

Molly Bloom’s Irish Pub came to me with the task of rebranding their San Clemente pub. Wanting something unique and unexpected, I put on my Irish hat, settled into a pint of Guinness, and looked to the past for today’s inspiration. The new design combines a bit of edge with some Irish irreverence and a touch of vintage American east coast. I’ve never been to California, but now I have the perfect excuse to stop in for a pint. – Richard Marazzi

Molly Bloom’s brand identity is robust and fresh. It maintains the classic roots, but does so in a way that side steps the expected Celtic cliches. Strong typography, engraved illustrations, and witty nods to American Irish roots make this Irish pub’s visual and voice unforgettable. The one-liners don’t come across forced and when coupled with the illustrations they just sink in to the soul. The various logo lockups, although different, seem perfectly married to one another making for a family that’s versatile yet strong.

Overall the brand is robust enough to work across many platforms and touch points giving each one the opportunity to shine. Grab a pint of your favorite Irish stout and have a look through this magic.

Designed by Richard Marazzi

6c8ed635919909.570922c91dd54

Print

87699935919909.570840533ad9c

MB_3DiLogo_4c

cdccee35919909.570e768469506

Print

MB_HorizontalLogo_4C

5f410035919909.570ed89e71c84

5d058035919909.570e7df4dac57

de2ff335919909.570842132cad9

Pattern

d5cae235919909.57082fafc9f9a

84951a35919909.5709369a95a38

71603b35919909.570a6b63a714d

82051935919909.572bbae71681f

20605b35919909.571a3d1e86a37

42bc3d35919909.570e79f4bb10d

c2afbf35919909.570e79f4ba58a

f19d4135919909.570e79f4bbbda

15dacd35919909.570e79f4bc6c4

f7237b35919909.570e79f4babdd

d286ef35919909.570e79f4bcb9d

76690535919909.570e79f4bb6a2

14207735919909.570e79f4bd810

1d052735919909.570e79f4bd30a

2a290035919909.570a6d8a8d453

21474935919909.5709066618d31

 


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

RELATED POST

COMMENTS ARE OFF THIS POST

INSTAGRAM
G&G on the Gram
Get The Bits delivered to your inbox weekly!

No need to keep checking back, we'll deliver all the previous week's posts in our weekly digest email called The Bits. It's free and easy which means there's no reason to not subscribe.