Its rare that I come across a project that I feel compelled to post immediately, yet here I am doing just that. Jon Contino’s work is at the forefront of the handcrafted, illustration-focused design movement, and work such as this is the reason why.

The brand identity for Pedal House Brewery, a Tempe, Arizona-based brewery/restaurant that leans on cycling as inspiration, is an exercise in visual metaphors and mnemonic devices that trigger a smirk when viewed. The typography and illustration styles synch up naturally and deliver a crafted vibe.

Designed by Jon Contino

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!