Design with delicious intent.™

Pedal Haus Brewery branding

Pedal Haus brewery branding and design by Jon Contino

Its rare that I come across a project that I feel compelled to post immediately, yet here I am doing just that. Jon Contino’s work is at the forefront of the handcrafted, illustration-focused design movement, and work such as this is the reason why.

The brand identity for Pedal House Brewery, a Tempe, Arizona-based brewery/restaurant that leans on cycling as inspiration, is an exercise in visual metaphors and mnemonic devices that trigger a smirk when viewed. The typography and illustration styles synch up naturally and deliver a crafted vibe.

Designed by Jon Contino


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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