Season 1 / Episode 18: Craig Johnson of Matchstic on Focusing on a Niche

Share Post:

Share on facebook
Share on linkedin
Share on twitter
Share on pinterest
Share on email

This week I chat with Craig Johnson, a brand strategist and the founder of Matchstic, an identity house in Atlanta. I’ve respected Craig and Matchstic’s thought and design leadership for a long time now so it was awesome to get a chance to chat face to face. On this episode, Craig explains the merits of niching in a service offering. For Matchstic, it’s brand strategy and identity. What makes it a good move, what makes it work? He drops the truth about brand positioning and gives some insights into Matchstic’s inner workings and thinking.

Don’t forget! Share this on Twitter and/or Instagram or tag your friends for a chance to win awesome stuff!

Show Notes:

Jim Collins’ Hedgehog Concept

Matchstic

Hello!

Login to comment

Forgot Password?  /  Signup for an account

serving up News, Projects, ideas, tools, inspiration directly to your inbox every week

Why try to remember to check back every week? Get all the greatest bits from Grits & Grids® delivered to your inbox every Monday morning, for FREE.