Design with delicious intent.™

3 Sheeps brewing craft beer branding

3 Sheeps craft beer brewery branding in Chicago Illinois by Studio Malt

At first I was skeptical because here in Atlanta we have a prominent brewer called 3 Taverns. They’re identity is spearheaded by a unique and memorable “3” mark was this brand. However, the redesign takes the brand in a fresh direction with a more unique and unified look and feel. 3 Sheeps Brewing’s new identity puts the sheep at the forefront in a lockup that’s easily used for other elements of the brand like the “brewed with heart and science” badge. The simple circle serves as a visual anchor to unique illustrative label designs the artfully represent the feeling of each brew. The design creates a perfect ribbonization across the shelf while giving each craft beer style it’s own glory.

Designed by Studio Malt in Chicago, Illinois USA


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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