Design with delicious intent.™

Brodburger restaurant branding & rebranding

Brodburger restaurant branding & rebranding

Brodburger fast casual better burger restaurant branding and rebranding by Inkblot in Canberra Australia

Better burger isn’t a new concept, but with the competition comes the need to break new grounds with look and feel. The team at Inkblot did this excellently with their branding, then rebranding of Brodburger.

Brodburger is a well known and well-loved burger brand in Canberra, Australia. The brand has become known for their big, messy, delicious burgers, and that became the inspiration for the updated brand identity.

Inkblog took the design direction to the streets with gritty, no rules unbroken design aesthetic. Starting with the logotype which is a big fat thick juicy type style, and threading throughout the visual touch points, the brand takes an unapologetically street style approach that’s fun and intriguing.

Designed by Inklab in Australia for Brodburger

Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.



G&G on the Gram
Feed your inbox with weekly inspiration

Feed your inbox with weekly inspiration

Join the email list to receive our weekly digest of restaurant branding inspiration.

You have Successfully Subscribed!