Design with delicious intent.™

Good Union BBQ restaurant branding

Good Union BBQ restaurant branding by Matchbox Studio in Dallas, Texas

Who doesn’t like writing about meat? I guess vegans and vegetarians, but besides them? It’s quite obvious I’m not the only one who shares this love for savory proteins. The team at Matchbox too their meat-loving attitude and ran throughout the brand identity and visuals for Good Union BBQ.

The barbecue joint’s brand is a mix of high contrast black and white photography that interacts with color planes, graphic devices and type. Big bold typography delivers the message of meat in compositions that are hard to ignore. The brands visual language is unique and versatile which enables the team to give each touch point proper glory and design focus.

Designed by Matchbox Studio in Dallas, Texas


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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