Design with delicious intent.™

American Baked bakery branding

American Baked Co edibles packaging and branding design by Hum Creative in Seattle Washington

The edibles market has so much potential as new laws open up the doors to new opportunity. American Baked Co is new blood on the scene baking up delicious edibles for the people in Washington. Their identity is simple and approachable without an in-your-face “marijuana” look. A vibrant red-orange creates a warmth while nodding to the core offer of baked goods. A strong typography creates a quickly identifiable mark with the nuance of marijuana leaf that’s understated, yet poignant. The classic, semi-nostalgic brand identity is a breath of fresh air in a market full of clichés.

Designed by Hum Creative in Seattle, WA


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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