The stylish and sleek approach to this restaurant brand pushes the envelope further on modern design aesthetics. From the thin-line patterns to the simple typography, the foundation is set for disruption with the illustration style used throughout. The layouts are an exploration of orientation and space, spearheaded by an intriguing type family that mixes classic serif with unexpected radiuses and “chunks.”
Designed by Sid Lee in Montreal, Quebec, Canada
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
© Pavone Marketing Group, Inc. Grits and Grits is a registered trademark of Pavone Marketing Group, Inc. All work shared on this website is the copyright of their respective owners.
The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries
Restaurant and advertising industry headlines and thinking
Reviews of restaurant experiences from around the globe
Reviews of our favorite design, business, & restaurant books
Our favorite typography and fonts
Get the latest inspiration in your inbox every Monday morning, for FREE!
"*" indicates required fields
Get the latest and greatest content delivered to your inbox for free!
"*" indicates required fields
