Lux Regis wine branding & packaging design

When I stumbled upon this wine packaging and brand design I found myself staring. My eyes followed the line work that has a bit of a topographical feel. The colors  are very un-wine and gripped me even further. The design for this line of wines breaks the mold across the board. From unique polygram shapes through the colors, the design aesthetic really grabs attention.

Designed by Zhuo Shang in China

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