Design with delicious intent.™

Tubby Brewing Co. Beverage Design

Happy Monday folks!
The designers of Vigor are currently hunkered down in the office avoiding a gloomy grey morning as a result of tropical storm Nate. But I thought I’d share a simply fun soda/beer? label designed by Taiwanese designer Shu-Shan Chen to get our heads back in the game. This design made me smile and that’s really all there is to it. The very subtle tagline “Get Drunk, Not Fat” is something I can definitely add to my life mottos. And the characters representing each flavor takes on a very Gary Larson feel to it, I’m especially fond of the raspberry armpit lady flaunting her midriff.

With all that said I wish I had more information about this project. I did some digging and I can’t really find anything so it could possibly be just a fun personal project by Shu-Shan.  Anyway, enjoy!!

Tubby Brewing Co. by Shu-Shan Chen


Leah is a designer & thinker at Vigor, a restaurant & beverage branding & marketing agency based in Atlanta, Georgia. She has a rad little pup named Blue.

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