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Dominique Bistro – Branding Design by Savvy ...

Dominique Bistro – Branding Design by Savvy Studio

I don’t often feature very simple, clean and type-forward brands when I write for G&G, mostly because I don’t find them very interesting. They tend to be stuffy, trying too hard at seeming high-end, and just don’t hold my attention. Dominique Bistro’s brand is a few of those things, sure, but at least the typefaces they’ve chosen have a bit more personality in them. The letters in the wordmark have high-seated crossbars, and that sans-serif is also used as the body copy in their menus, injecting each printed piece with this offbeat-yet-chic look. To accompany the brand, there is a simple, thin line caricature of who I can only assume is Domnique. It works very well with the sans-serif; they both have this not-quite-perfect quality to them that go hand in hand. Overall, Dominique Bistro keeps it classy while still having some approachable facets to its brand.

Branding design by Savvy Studio.


Natalie is a graphic designer, illustrator, and generally awesome person at Vigor, a restaurant & beverage branding & marketing agency . She is passionate about branding and designs that create connections between people, communities, businesses, and new ideas, and is a dedicated, hard working designer with a sunny outlook and a knack for people. She enjoys late night road trips, knitting, making people laugh, and acquiring new accents.

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