Tacos are great. Cats are great. Spanish and humor are pretty great too. Combine all that together and you get the Mex-Tex brand personality for The El Felix (shhh ignore the double determiner), by Atlanta’s own Green Olive Media. I love the bright colors, fun illustrations, and cheeky copy, even if some of their spanish is wrong. The tactility of the overprinting technique on all their collateral pieces make The El Felix’s brand feel folksy, hand-made and authentic, which goes along with their Mexican-first variety of Tex-Mex.

Branding and graphic design by Green Olive Media.