Santamaria is an Italian company that produces a wide variety of fully-certified organic premium pasta and flour. Based in southern Italy, where traditional and ancient methods of cultivating and refining natural products are handed over from generation to generation, Santamaria strives to achieve a product that conveys values such as genuineness, authenticity and history.
To quote the designer Andrea Dell’Anna regarding his thought process on this beautiful identity:
We designed Santamaria’s new identity with the mission to communicate these values as well as quality and sophistication without losing approachability. Our solution takes such initiative and visually reflects this in a series of icons and patterns resulting in a sense of perfect order whose purpose is to combine unique style with clarity. The colour palette and rough material give a care-free historic but expressive vibe.
I totally get the old-meets-new in this brand, from the contrast in typefaces to the use of a rich, deep navy and modern pops of bright vermillion. The monoline illustrations also do a great job of making this brand feel modern, and I especially enjoy the logo; I see a ship of course, but I also see the body of the ship as a serving bowl, with the sails as half-leaves or wheat growing out of it.