Modern Recreation Identity by Blok Design

Coffee is cool, but are you ever not cool enough to drink coffee? MOD REC  doesn’t give a fck. It’s a coffee subscription that will send you two bags of coffee every month from anywhere around the world no matter who you are. Designed by Blok Design in Ontario, Canada; they describe Modern Recreation as…

ModRec is not just a purveyor of coffee beans from some of the world’s best small-batch roasters, but
a singular portal into a world where realness, spontaneity and individualism reign supreme over artifice, pretense and mass culture. Beginning with the bold wordmark, the identity serves as a window into this unique philosophy of living. Photography mirrors the attitude of a brand that doesn’t tolerate BS, while language, colour and pattern unite to evoke the off-beat journey of discovery that awaits subscribers.


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