It’s Friday, and and we all know that a busy week at work can leave us feeling a little braindead and weird by the time the weekend rolls around. Braindead and weird are also two words that perfectly describe today’s GXG subject; the ever-offbeat BrainDead Brewing from Dallas, Texas. Beer experts and owners Sam Wynne and Jeff Fryman don’t take themselves too seriously, but they do take their experimental brewskis seriously. Their concept for their brewpub is simple — good beer, good food and a good time. Easy for even those of us that are braindead on a Friday to understand. The branding combines bright colors, eccentric illustrations and reclaimed materials used in unique ways to inject personality and levity at every touchpoint.

BrainDead Brewing by Matchbox.