Eat & Moon is a rough translation for the cheese cake bakery name, Comaluna. Inspired by children’s books and possibly Wallace & Gromit of the idea that the moon is made of cheese! Firmalt took this cosmic idea and ran with it. The texture used throughout the brand is inspired by the moon texture and the logo shape is taking the lunar phases and the path it takes around Earth.
The typography used in the menu and package labels are inspired by traditional recipe sheets and even include a handwritten font that will remind all of us of our mothers, and grandmother’s recipe cards.