Le Soubois is a restaurant with a double identity: restaurant the day, nightclub by night. Studio Baillat has created a visual identity system that shows the light and dark side of Le Soubois, tying it together with some Alice in Wonderland-esque tropes. The brand is elegantly shrouded in an aura of magic and mystery, and showcases opposing ideas effortlessly. Science and magic, old and modern, shadow and light all mingle together fabulously here, inviting the viewer to look closer and try to interpret the mess of hypnotic shapes and patterns on each touchpoint.
Visual Identity by Studio Baillat, illustrations by Stéphane Poirier.