Good Root focuses on fresh, homemade vegetarian and vegan food, presenting them in a fun and throw-back way for a new generation of health-conscious folks.  The brand is delightfully retro, using what looks like a variation of Cooper Black for a 70s feel, combined with a bright color palette and fun confetti-esque illustration style portrays a modern, playful and wholesome brand. And who doesn’t love food-based puns?

Good Root Restaurant Branding, Menu & Website Design by Lucas Jubb.