Hannah’s Bretzel is a small chain of gourmet sandwich shops in downtown Chicago. They offer healthy nutrition on the go, doing so with the smallest environmental footprint possible. Their brand is minimal and modern, but not lacking in warmth and personality, brought in by a bright red, fun illustrations, and simple messaging. I especially appreciate their coat of arms, proudly displayed in each of their locations, featuring a pretzel between two lions.

Hannahs Bretzel Brand, Environmental & Collateral Design by Knoed.